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Google is able to put together a pretty extensive list of who you are, where you go and what you’re into, based off of your activity on any of their various services. But if you’re seeing the exact products in your cart displayed in ads elsewhere, that information was passed along to the social media app via Pixel. You may also be seeing ads because you fit the company’s target audience or you’ve purchased from the retailer before. Facebook, in particular, is especially skilled at this thanks to Facebook Pixel, a technology that sends messages back to Facebook from sites you’ve visited. If you have social media apps on your phone, the odds are you’re logged in to those accounts and they’re monitoring your browsing activity on other sites. You’re active on one of Google’s many web-based services (Google Maps, Google Chrome, Gmail, Waze) so they have a detailed profile on your likes and dislikes.You’ve purchased from the company before and they’re targeting you specifically.You fit the target demographic the company asked their ads to be shown to.You were logged into your social account while browsing the products.Not even a week later, those options are showing up in display ads alongside your newsfeed. So, let’s say you’ve been shopping the TJ Maxx home section for something to add to your living space and discussing your options with a few friends. They work closely with social media platforms (like Facebook) or web browsers (like Google) to do it. However, there’s a system to the way advertisers get their ads in front of the right eyes. That belief is understandable given the accuracy of some of the ads users are seeing nowadays. Many consumers swear their web browsers and social media accounts are listening to their conversations.